Plum Alley Investments FAQs

This Privacy Policy was last updated on February 15, 2016.

Welcome to Plum Alley! Thank you for trusting us with your personal information - we know that the privacy of your personal information is very important to you. Please read this Privacy Policy to learn more about what information we collect and what we do with that information.

Our Policy:

This Privacy Policy describes the policies and procedures of Plum Alley, Inc. (“Plum Alley,” “we”, “our” or “us”) on the collection, use and disclosure of your information on (the “Site”, which includes any mobile applications and mobile sites) and the services, features, content, membership services, or applications we offer (collectively with the Site, the “Services”).

We offer two main Services on our site. First, Plum Alley Investments is a membership program that will provide men and women with accessible, transparent, and meaningful opportunities to further their values and make money. We receive information about you from various sources, including: (i) if you register for the Site and the Services or purchase a membership, through your user account on the Services (your “Account”); (ii) your use of the Services generally; and (iii) from third party websites and services. When you use the Services, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Second, Plum Alley Crowdfunding offers a platform where certain users (“Creators”) run non-equity campaigns to fund creative entrepreneurial projects (“Project Campaign”) by offering rewards (“Rewards”), including pre-orders, to raise money from other community users (“Funders”) (“Plum Alley Fund”).

What Does Our Privacy Policy Cover?

This Privacy Policy covers the treatment of personally identifiable information (“Personal Information”) and other information gathered when you are using or accessing the Services.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, like third party websites, services and applications (“Third Party Services”). While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services, and any links from this Site to third parties do not imply that we endorse or have reviewed the Third Party Service. We encourage you to review the privacy policies of any Third Party Services you access.

Plum Alley uses third party processors to process payments. The third-party processor (and not Plum Alley) is responsible for collecting and processing credit card and other payment information and we do not collect or store your credit or debit card number except as described in this Privacy Policy.

What Information Do We Collect?

When you interact with us through the Site, we may collect information from you as follows:

Personal Information That You Provide Through the Site:
We collect Personal Information from you when you voluntarily provide such information, such as when you contact us with inquiries, register for access to the Services or use certain Services. Wherever we collect Personal Information we make an effort to provide a link to this Privacy Policy. For example, we collect Personal Information directly from you as follows:
Account Information:
When you create an Account or purchase a membership, you will provide information that could be Personal Information, such as your username, password, address, email address, membership level and other information. When you make a transaction using your account, such as signing up for an event, we collect and store the details of the transaction. We collect information and connect it to your account when you are logged into your account, such as browsing history and user content.
User Content:
Some features of the Services may allow you to provide content to the Services, such as written comments, videos, photos, and information about events or services. All content submitted by you to the Services may be retained by us indefinitely, even after you terminate your account.
IP Address Information and Other Information Collected Automatically:
We automatically receive and record information from your web browser when you interact with the Services, including your IP address and cookie information. This information is used for fighting spam/malware and also to facilitate collection of data concerning your interaction with the Services (for example, what links you have clicked on).
Generally, the Services automatically collect usage information, such as the number and frequency of visitors to the Site. We may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Services so that we can analyze and improve them.
Email Communications:
We may receive a confirmation when you open an email from us.

By voluntarily providing us with Personal Information, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Information to this Site, you acknowledge and agree that such Personal Information may be transferred from your current location to the offices and servers of Plum Alley and the authorized third parties referred to herein located in the United States.

Other Information:

Non-Identifiable Information:
When you interact with the Site, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. We may store this information and we may use it and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors' Internet service providers. It is important to note that no Personal Information is available or used in this process.
Aggregated Personal Information:
In an ongoing effort to better understand and serve the users, we collect statistical information about how both unregistered and registered users, collectively, use the Services (“Aggregate Information”). Some of this information may be derived from Personal Information. This statistical information is not Personal Information and cannot be tied back to you, your Account or your web browser.
We may allow third party service providers to use cookies or similar technologies to collect information about your browsing activities over time and across different websites following your use of the Services. For example, we use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help the website analyze how users use the Site and enhance your experience when you use the Service. For more information on how Google uses this data, go to
Information Collected Using Cookies:
Cookies are pieces of information that the computer that hosts our Site may give to your web browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, our Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. In all cases in which we use cookies, we will not collect Personal Information except with your permission. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies. We recommend that you leave cookies turned on, because they enable you to more easily access the various features of the Services.
Information Related to Advertising and the Use of Web Beacons:
To support and enhance the Services, we may serve advertisements, and also allow third parties’ advertisements through the Services. These advertisements are sometimes targeted and served to particular users and may come from third party companies called “ad networks.” Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms. To increase the effectiveness of ad delivery, we may deliver a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad networks servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their site. Advertisements served through the Services may be targeted to users who fit a certain general profile category may be based on anonymized information inferred from information provided to us by a user, including Personal Information (like gender or age), may be based on the Services usage patterns of particular users, or may be based on your activity on Third Party Services. We do not provide Personal Information to any ad networks for use outside of the Services.
Do Not Track:
Our Service currently does not respond to browser “Do Not Track” signals and operates as described in this Privacy Policy whether or not a “Do Not Track” signal is received.

Our Use of Your Personal Information and Other Information

If you provide Personal Information for a certain reason, we may use the Personal Information in connection with the reason for which it was provided. For instance, if you contact us by e-mail, we will use the Personal Information you provide to answer your question or resolve your problem. Also, if you provide Personal Information in order to sign up for or access to the Services, we will use your Personal Information to provide you with access to such services and to monitor your use of such services. Plum Alley and our subsidiaries and affiliates (the “Plum Alley Related Companies”) may also use your Personal Information and other personally non-identifiable information collected through the Site to help us improve the content and functionality of the Site, to better understand our users and to improve the Services. We may also compile Personal Information collected through this site with Personal Information we have from other sources, such as Personal Information collected in connection with the products and services offered on

We Will Contact You For:

Account Communications:
As part of the Services you may receive email and other communications from us relating to your Account, which will only be sent for purposes important to the Services, such as password recovery, account administration and account transactions.
The Plum Alley Related Companies may use your Personal Information to contact you in the future to tell you about services we believe will be of interest to you. If we do, each communication we send you will contain instructions permitting you to "opt-out" of receiving future communications. If at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us at

Our Disclosure of Your Personal Information and Other Information

We are not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, circumstances in which we will share your Personal Information with certain third parties without further notice to you:

Public Information:
Some of your activity on and through the Services is public by default, such as content you have posted publicly on the Site. If you choose to provide Personal Information using certain public features of the Services, then that information may be publicly available. Please do not share any private information in the public areas of the Site or Services.
User Profile Information:
User profile information including your username and other information you enter may be displayed to other users to facilitate user interaction within the Services.
Financial Transactions:
Plum Alley uses third party payment processors and does not collect and store your financial information.
Information Shared with Our Agents:
Like many businesses, we sometimes hire other parties to perform certain tasks on our behalf (our “Agents”). For example, we may use third parties to process payments, market our services, organize events, or maintain databases. We may need to share Personal Information with our Agents in order to provide products or services to you. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
Information Disclosed Pursuant to Business Transfers:
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Information may be part of the transferred assets.
Information Disclosed to Related Companies:
We may also share your Personal Information with our Related Companies for purposes consistent with this Privacy Policy.
Information Disclosed for Due to Legal Requirements or for Our Protection or the Protection of Others:
We may disclose your Personal Information if required by law, or if we believes it is necessary to (i) satisfy any legal obligation or governmental request, (ii) enforce the Terms of Service, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.
Aggregate Information:
We share Aggregate Information with our partners, service providers and other persons with whom we conduct business. This Aggregate Information does not identify you personally.

Social Media

Plum Alley may allow you to choose to access certain social media websites and services that are owned and/or controlled by third parties (like Facebook and Twitter) (such websites and services, collectively, the “Social Media Services”) through the Site. If you choose to access and use the Social Media Services, you will be sharing your information (which may include Personal Information) with those Social Media Services. As with other Third Party Sites, the information that you share with the Social Media Services will be governed by the privacy policies and terms of service of the providers of such Social Media Services and not by the policies and procedures we describe here. When you add Social Media Service accounts to the Plum Alley Services or log into the Site using your Social Media Services account, we will collect relevant information necessary to enable the Site to access that Social Media Service. As part of such integration, the Social Media Service will provide Plum Alley with access to certain information that you have provided to such Social Media Service, and we will use, store and disclose such information in accordance with this Privacy Policy. However, please remember that the manner in which Social Media Services use, store and disclose your information is governed by the policies of the applicable Social Media Services provider, and, as a result, Plum Alley shall not have any liability or responsibility for the privacy practices or other actions of Social Media Services that may be enabled within and/or otherwise accessible through the Site.

You may also have the option of posting your Services activities to Social Media Services when you access content through the Services (for example, you may post to Facebook that you performed an activity on the Service); you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any Social Media Services you have enabled will be able to view this activity.


We do not knowingly collect Personal Information from children under the age of 13. If you are under the age of 13, please do not submit any Personal Information through the Site. If you have reason to believe that a child under the age of 13 has provided Personal Information to Plum Alley through this Site, please contact us, and we will work to delete that information from our databases.


We take reasonable steps to protect your Personal Information provided via the Site from loss, misuse and unauthorized access. However, no internet or email transmission is ever fully secure or error free and we cannot guarantee the security of any account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

Your Account information will be protected by a password for your privacy and security. We recommend that you make your password a random string of characters and numbers and that you protect the security of your account by signing off after you have finished accessing your account.

How Can I Access My Information or Delete My Account?

You may change or update information in your profile, or delete your account entirely. If you would like to delete your account, please email Because of the nature of our Services, we cannot delete all information about you from our servers even if we delete your account. If you delete your account, you will no longer be able to access your account and the information connected to it, but Plum Alley will retain certain historical information necessary for the operation of our business, such as records of prior transactions and purchases. Any public activity on your account prior to deletion, such as public comments, will remain stored on our servers and will remain accessible to the public.

Privacy Rights:
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. We provide this information to all of our users, not just California residents. If you would like a copy of this notice, please submit a written request to the following address: Plum Alley, Civic Hall, 156 5th Avenue, New York, New York 10010.

What Choices Do I Have Regarding My Information?

You can use many of the features of the Services without registering, thereby limiting the type of information that we collect. If you choose not to provide any Personal Information, you may not be able to use certain Services or features.

What Happens If There Are Changes to this Privacy Policy?

This Site and our business may change over time, and as a result, we may need to amend this Privacy Policy. We may update or modify this Privacy Policy at any time without prior notice. This Privacy Policy was last updated on the date above. By using the Site or the Services after any changes to the Privacy Policy indicates your agreement with the revised Privacy Policy.

What If I Am Not Located in the United States?

Information submitted through the Site is stored on servers located in the United States. If you are a resident of the European Economic Area, please note that while we take measures to protect your privacy, the Site and the Services provided are not delivered pursuant to the European Environment Agency Regulation (EC) No 45/2001.

Other Terms and Conditions

Your access to and use of this Site is subject to the Terms of Service.

What If I Have Questions or Concerns?

If you have any questions or concerns regarding privacy using the Services, please email us at