- 1. Our policy
- 2. Information We Collect
- 3. How We Collect Information
- 4. Our Use of Personal Data and Other Information
- 5. Our Disclosure of Your Personal Information
- 6. How We Protect Your Information
- 7. Your Controls and Choices
- 8. Exclusions
- 9. Children’s Policy
- 11. California Residents: California Privacy Rights
- 12. Contacting Plum Alley
1. Our Policy:
This Site has been created to provide information about our company, its affiliated entities, and its Services to all users of the Site or Services, including but not limited to, entrepreneurs, members, corporate partners and Accredited Investors, as defined by SEC Regulation D Rule 501 (“Investors”), who in any way use the Site or any Service provided by Plum.
2. Information We Collect
- Personal Data:
- Non-Personal, Anonymous, or Aggregated Data:
Plum Alley collects personal information that you voluntarily provide through interaction with, or use of, the Services, or to the extent applicable, via third-party websites and applications when requesting information regarding the Services, which information may respectively include, but is not limited to, your name, email address, billing information, participation on social or professional networks, etc. For example, we collect the personal information you provide when you join as a member, register for Plum Alley events or when you use certain Services like make investments, or if you request information on certain Services.
For monitoring member engagement, we collect information about your visits to, and activity on, the Website, the number of times you have viewed or opened an email, and other such usage information. When you receive some communications from Plum Alley, we may use certain service providers, customized links, or similar technologies to determine whether an email has been opened and which links were accessed. We also may make use of location-based data for our Services and might ask you to enter your general location, specifically to provide more relevant invitations or opportunities, rather than to personally identify you.
Non-personal information, alone, cannot be used to identify or contact you. When you interact with Plum Alley through the Site or Services, we receive and store certain non-personal information about you for purposes that include improving our products and services, troubleshooting bugs, providing services to you, facilitating the provision of updates, dynamically served content and product support, and communicating with you. Such information, which may be collected passively using various technologies or through other means, may include: (i) demographic information (e.g., gender, age, and zip code); and (ii) information about your computer, hardware, software, media, and mobile device, including unique device IDs or other device identifiers, incident data, Internet Protocol (“IP”) address, network Media Access Control (“MAC”) address and connection. We also may receive information from third parties in connection with marketing and demographic studies and/or other data that we use to supplement Personal Data provided directly by you.
Under no circumstances should you provide personal information about others unless you are authorized and permitted to do so. By submitting personal information about others, you represent and warrant that you have received authorization and consent from the person about whom you are providing the personal information. We also collect information from certain third-parties (such as service providers or via publicly available sources), in order to offer Services we think may be of interest, to enable us to maintain data accuracy, or to continuously provide and improve the Services.
3. How We Collect Information
- Use of Other Electronic Tools:
- Third-Party Links:
We collect information you provide to us when you request products, services or information from us, interact on our sites and applications, respond to surveys, or otherwise interact with us.
In order to access information and functionality for members on the Site, you may be required to create an account for your use of the Service (an “Account”). You may create an Account directly via the Site. We also collect other information that you provide as part of Account registration and your use of the Service.
For certain, limited portions of the Services, we utilize Google Analytics to improve your experience. To our knowledge, Google Analytics uses both session and permanent cookies to collect information on how such relevant Services perform, as well as certain usage statistics. Plum Alley solely uses Google Analytics to evaluate and assess your use of the Services, review aggregate and statistical reports, and generally improve the Services for you. We do not and will not use Google Analytics to collect any information regarding our personal information of our clients other than IP addresses nor shall we correlate any of our client’s IP address with their individual identity. It is possible that Google Analytics may collect more information that Plum Alley collects. You can learn more about Google Analytics’ privacy practices and the ability to opt-out of Google Analytics tracking by clicking here.
The Services may contain links to websites or services operated by individuals or entities other than Plum Alley. Such links, where applicable, are provided for your reference and convenience only, and are the exclusive responsibility of the owners of each such website or service. Plum Alley is not responsible for the content or operation of such websites or services, nor the security or privacy of any information collected by such third-parties. You are solely responsible for determining the extent to which you may use any content at any other such websites or services and you should review the privacy statements or policies applicable to these third-party websites or services.
4. Use of Personal Information
Plum Alley’s goal is to provide our clients with the best Services possible and to maintain a relentless focus on client satisfaction. As such, we are committed to providing you with responsive, personalized offerings, and ensuring that individuals are informed about relevant and new information, and Services that may be of immediate interest or which will enable you to derive the greatest value from the Services. We thus use personal information for the following business-related purposes:
User Registration and Client Services/Support: We use personal information such as your name and email address to register and administer your account, provide technical and client support and training, verify your identity, and send important account, subscription, and Services information.
Provision of the Services and Personalization: Personal and aggregate information gathered from usage is utilized to analyze trends and better understand how individuals can most effectively use the Services, to ultimately deliver and suggest tailored content and to personalize your experience with our Services. Such information is utilized for internal research and development purposes, and strictly related to improving and testing the features and functions of our Services.
Marketing Communications: We use personal information to deliver marketing communications to you across various platforms, including but not limited to, email, telephone, and various other channels. As described further below, we will comply with all applicable laws which may require us to obtain your clear and unambiguous consent or maintain other lawful and legitimate reasons for using your personal information for such initiatives. If we send you a marketing email, it will include instructions on how to opt-out of receiving these emails in the future. For clients, it is important to note that even if you opt-out of receiving marketing emails, we may still send you important information related to your accounts, subscriptions and investments. If you choose to participate in a survey or poll, any personal information you provide may be used for marketing or market research purposes.
Legal Obligations: We may be required to use and retain personal information for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention; or fraud. We may also use personal information to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate: (a) under applicable law, which may include laws outside your country of residence; (b) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside your country of residence; (c) to enforce our terms of service or other terms and conditions; and (d) to protect our rights, privacy, safety, or property, or those of other persons.
5. Our Disclosure of Information
We only share or disclose personal information to the extent necessary to provide the Services, conduct our business operations, or when we believe that applicable law permits or requires disclosure. When sharing personal information, we strive to abide by all applicable privacy and security requirements. Occasionally, we may share non-personal, anonymized, and statistical data with third-parties. In the event of a merger, acquisition, consolidation, change of control, corporate divestiture or dissolution where we sell all or a portion of our business or assets, we will disclose necessary personal information and such information will be governed by the privacy policies of acquiring entities.
Our business operations are supported by several Plum Alley teams and departments, and certain, limited personal information will be made available to them as necessary to conduct such operations (for example, for teams engaged with the provision of Services, client services, sales and marketing, technical support, product development, etc.). Any and all Plum Alley employees and agents are required to follow strict data privacy and security policies when handling personal information.
In certain circumstances, we are supported by third-parties which provide limited and necessary services on our behalf. These third-parties only receive personal information necessary to fulfill the services they provide to us, such as hosting promotional websites, marketing services, processing conference ticket transactions, performing statistical analysis of our Services, etc. Under no circumstances are such third-party providers permitted to use obtained personal information for any purpose other than to provide Plum Alley with the designated services. We further require all such third-parties to maintain the confidentiality of the information.
Lastly, we will share personal information when we believe it is legally required or necessary. For example, when and to the extent we believe, in good faith, that we are legally compelled to do so pursuant to an order of a court of competent jurisdiction or other governmental body.