Plum Alley Investments Privacy Policy

This Privacy Policy was last updated on June 26, 2018.

Welcome to Plum Alley! Plum Alley, Inc. (“Plum Alley Inc,” “we,” “us,” or “our”) is committed to all of our members and other individuals (“you” or “your”) who visit the Website or otherwise consume or interact with our various Services. We are strongly committed to protecting your privacy rights. Thank you for trusting us with your personal information - we know that the privacy of your personal information is very important to you. Please read this Privacy Policy to learn more about what information we collect and what we do with that information.


  1. 1. Our policy
  2. 2. Information We Collect
  3. 3. How We Collect Information
  4. 4. Our Use of Personal Data and Other Information
  5. 5. Our Disclosure of Your Personal Information
  6. 6. How We Protect Your Information
  7. 7. Your Controls and Choices
  8. 8. Exclusions
  9. 9. Children’s Policy
  10. 10. Changes to Privacy Policy
  11. 11. California Residents: California Privacy Rights
  12. 12. Contacting Plum Alley

1. Our Policy:

This Privacy Policy describes the policies and procedures of Plum Alley, Inc. (“Plum Alley,” “we”, “our” or “us”) on the collection, use and disclosure of your information on (the “Site”, which includes any mobile applications and mobile sites) and the services, features, content, membership services, or applications we offer (collectively with the Site, the “Services”).

This Site has been created to provide information about our company, its affiliated entities, and its Services to all users of the Site or Services, including but not limited to, entrepreneurs, members, corporate partners and Accredited Investors, as defined by SEC Regulation D Rule 501 (“Investors”), who in any way use the Site or any Service provided by Plum.

If you have questions or complaints regarding our privacy policy or practices, please contact us at

This Privacy Policy sets forth Plum Alley’s policy with respect to information, including personally identifiable information about individual Users (“Personal Data”), and other information that is collected from our Users. If you have questions or complaints regarding our privacy policy or practices, please contact us at

IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE ANY PLUM ALLEY SITE OR SERVICE. If we change our Privacy Policy, we will post those changes to this Privacy Policy, the Plum Alley homepage, or other locations. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material or significant changes to this policy, we will notify you here, by email, or by means of a notice on our homepage prior to the changes taking effect. Your continued use of our products and services after such notification will signify your acceptance of the changes to our Privacy Policy.

2. Information We Collect

Personal Data:

Plum Alley collects personal information that you voluntarily provide through interaction with, or use of, the Services, or to the extent applicable, via third-party websites and applications when requesting information regarding the Services, which information may respectively include, but is not limited to, your name, email address, billing information, participation on social or professional networks, etc. For example, we collect the personal information you provide when you join as a member, register for Plum Alley events or when you use certain Services like make investments, or if you request information on certain Services.

For monitoring member engagement, we collect information about your visits to, and activity on, the Website, the number of times you have viewed or opened an email, and other such usage information. When you receive some communications from Plum Alley, we may use certain service providers, customized links, or similar technologies to determine whether an email has been opened and which links were accessed. We also may make use of location-based data for our Services and might ask you to enter your general location, specifically to provide more relevant invitations or opportunities, rather than to personally identify you.

Regarding payment information, in the event that you purchase any of the Services, we will collect financial or credit card information and other information necessary to process the transaction. Such information is collected and used strictly for billing purposes only, is not shared or used for any other purposes, and is and will be processed in accordance with all applicable laws. Plum Alley uses third party processors to process payments. The third-party processor (and not Plum Alley) is responsible for collecting and processing credit card and other payment information and we do not collect or store your credit or debit card number except as described in this Privacy Policy.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Data, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of Plum Alley and the authorized third parties referred to herein located in the United States.

Non-Personal, Anonymous, or Aggregated Data:

Non-personal information, alone, cannot be used to identify or contact you. When you interact with Plum Alley through the Site or Services, we receive and store certain non-personal information about you for purposes that include improving our products and services, troubleshooting bugs, providing services to you, facilitating the provision of updates, dynamically served content and product support, and communicating with you. Such information, which may be collected passively using various technologies or through other means, may include: (i) demographic information (e.g., gender, age, and zip code); and (ii) information about your computer, hardware, software, media, and mobile device, including unique device IDs or other device identifiers, incident data, Internet Protocol (“IP”) address, network Media Access Control (“MAC”) address and connection. We also may receive information from third parties in connection with marketing and demographic studies and/or other data that we use to supplement Personal Data provided directly by you.

Under no circumstances should you provide personal information about others unless you are authorized and permitted to do so. By submitting personal information about others, you represent and warrant that you have received authorization and consent from the person about whom you are providing the personal information. We also collect information from certain third-parties (such as service providers or via publicly available sources), in order to offer Services we think may be of interest, to enable us to maintain data accuracy, or to continuously provide and improve the Services.

3. How We Collect Information

We collect information you provide to us when you request products, services or information from us, interact on our sites and applications, respond to surveys, or otherwise interact with us.

In order to access information and functionality for members on the Site, you may be required to create an account for your use of the Service (an “Account”). You may create an Account directly via the Site. We also collect other information that you provide as part of Account registration and your use of the Service.

Use of Cookies

In operating this Site, we also may use a technology called “cookies.” A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us to analyze Site usage more accurately. We may use cookies to collect your Personal Data. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site's features.

The use of cookies by our any of our service providers is not covered by this Privacy Policy, except to the extent that the cookies are delivered to you through our Site. We do not have access or control over cookies delivered to you by third-party websites. Our partners may use session ID cookies to make it easier for you to navigate our Site and use our Services.

Use of Other Electronic Tools:

For certain, limited portions of the Services, we utilize Google Analytics to improve your experience. To our knowledge, Google Analytics uses both session and permanent cookies to collect information on how such relevant Services perform, as well as certain usage statistics. Plum Alley solely uses Google Analytics to evaluate and assess your use of the Services, review aggregate and statistical reports, and generally improve the Services for you. We do not and will not use Google Analytics to collect any information regarding our personal information of our clients other than IP addresses nor shall we correlate any of our client’s IP address with their individual identity. It is possible that Google Analytics may collect more information that Plum Alley collects. You can learn more about Google Analytics’ privacy practices and the ability to opt-out of Google Analytics tracking by clicking here.

Third-Party Links:

The Services may contain links to websites or services operated by individuals or entities other than Plum Alley. Such links, where applicable, are provided for your reference and convenience only, and are the exclusive responsibility of the owners of each such website or service. Plum Alley is not responsible for the content or operation of such websites or services, nor the security or privacy of any information collected by such third-parties. You are solely responsible for determining the extent to which you may use any content at any other such websites or services and you should review the privacy statements or policies applicable to these third-party websites or services.

4. Use of Personal Information

Plum Alley’s goal is to provide our clients with the best Services possible and to maintain a relentless focus on client satisfaction. As such, we are committed to providing you with responsive, personalized offerings, and ensuring that individuals are informed about relevant and new information, and Services that may be of immediate interest or which will enable you to derive the greatest value from the Services. We thus use personal information for the following business-related purposes:

User Registration and Client Services/Support: We use personal information such as your name and email address to register and administer your account, provide technical and client support and training, verify your identity, and send important account, subscription, and Services information.

Provision of the Services and Personalization: Personal and aggregate information gathered from usage is utilized to analyze trends and better understand how individuals can most effectively use the Services, to ultimately deliver and suggest tailored content and to personalize your experience with our Services. Such information is utilized for internal research and development purposes, and strictly related to improving and testing the features and functions of our Services.

Marketing Communications: We use personal information to deliver marketing communications to you across various platforms, including but not limited to, email, telephone, and various other channels. As described further below, we will comply with all applicable laws which may require us to obtain your clear and unambiguous consent or maintain other lawful and legitimate reasons for using your personal information for such initiatives. If we send you a marketing email, it will include instructions on how to opt-out of receiving these emails in the future. For clients, it is important to note that even if you opt-out of receiving marketing emails, we may still send you important information related to your accounts, subscriptions and investments. If you choose to participate in a survey or poll, any personal information you provide may be used for marketing or market research purposes.

Legal Obligations: We may be required to use and retain personal information for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention; or fraud. We may also use personal information to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate: (a) under applicable law, which may include laws outside your country of residence; (b) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside your country of residence; (c) to enforce our terms of service or other terms and conditions; and (d) to protect our rights, privacy, safety, or property, or those of other persons.

5. Our Disclosure of Information

We only share or disclose personal information to the extent necessary to provide the Services, conduct our business operations, or when we believe that applicable law permits or requires disclosure. When sharing personal information, we strive to abide by all applicable privacy and security requirements. Occasionally, we may share non-personal, anonymized, and statistical data with third-parties. In the event of a merger, acquisition, consolidation, change of control, corporate divestiture or dissolution where we sell all or a portion of our business or assets, we will disclose necessary personal information and such information will be governed by the privacy policies of acquiring entities.

Our business operations are supported by several Plum Alley teams and departments, and certain, limited personal information will be made available to them as necessary to conduct such operations (for example, for teams engaged with the provision of Services, client services, sales and marketing, technical support, product development, etc.). Any and all Plum Alley employees and agents are required to follow strict data privacy and security policies when handling personal information.

In certain circumstances, we are supported by third-parties which provide limited and necessary services on our behalf. These third-parties only receive personal information necessary to fulfill the services they provide to us, such as hosting promotional websites, marketing services, processing conference ticket transactions, performing statistical analysis of our Services, etc. Under no circumstances are such third-party providers permitted to use obtained personal information for any purpose other than to provide Plum Alley with the designated services. We further require all such third-parties to maintain the confidentiality of the information.

Lastly, we will share personal information when we believe it is legally required or necessary. For example, when and to the extent we believe, in good faith, that we are legally compelled to do so pursuant to an order of a court of competent jurisdiction or other governmental body.

6. How We Protect Your Information

Plum Alley uses commercially reasonable physical, managerial, and technical safeguards designed to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Plum Alley or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

In the event that personal information is compromised as a result of a breach of security, Plum Alley will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

7. Your Controls and Choices

If your Personal Data changes, or if you no longer desire our Services, you may correct, update, amend, delete or request deletion by emailing us at or by contacting us at the contact information listed at the bottom of this Privacy Policy. We will respond to your request within a commercially reasonable time.

When you sign up for our Services or newsletter(s), we will send periodic emails to you regarding the Services or to tell you about additional services we believe will be of interest to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, or you can contact us at

8. Exclusions

This Privacy Policy does not apply to any Personal Data collected by Plum Alley other than Personal Data collected through the Site or Services. This Privacy Policy also does not apply to information about businesses or other non-individual Users. Plum Alley reserves the right to use and disclose such non-Personal Data for any commercially reasonable purpose.

9. Children’s Policy

Plum Alley does not knowingly collect Personal Information from children under the age of 13. If you are under the age of 13, please do not submit any Personal Information through the Site. If you have reason to believe that a child under the age of 13 has provided Personal Information to Plum Alley through this Site, please contact us, and we will work to delete that information from our databases.

10. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

11. California Residents: California Privacy Rights

Under California law, California Residents who have an established business relationship with Plum Alley or one of its subsidiaries may choose to opt out of Plum Alley’s disclosure of Personal Data about them to third parties for direct marketing purposes. If you choose to opt out at any time after granting approval, email or write to Plum Alley, Inc., 43 West 23rd Street, New York, NY 10010.

12. Contacting Plum Alley

Please feel free to contact us if you have any questions about Plum Alley’s Privacy Policy or the information practices of this Site:
Plum Alley, Inc.
Plum Alley, Inc.
43 West 23rd Street
New York, NY 10010