Green Wave Capital

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Closed
Adidas
Fully Invested

UX Design
UI Design
Webflow

Investment Period
Portfolio  
August 2023

Recently, the team at Vision Studio was approached by XYZ Company, a leading e-commerce business, to redesign their website and create a cohesive brand identity.

Project kick off

To kick off the project, the team at Tech Studio began by conducting user research to understand the needs and behaviors of XYZ Company's target audience. Based on this research, they created personas and user journeys to inform the design process.

Next, the team at Tech Studio worked on developing a design system for XYZ Company.

This included defining the brand's visual identity, typography, and color palette.

Using this design system as a guide, the team designed wireframes and high-fidelity mockups for the website's user interface (UI).

Bringing design to life

Once the UI design was finalized, the team at Vision Studio used Webflow to bring the design to life. They developed custom interactions and animations to enhance the user experience (UX) and ensure that the website was visually appealing and easy to navigate.

Throughout the project, the team at Vision Studio worked closely with the team at XYZ Company to ensure that the end result met their needs and expectations. The final product was a beautifully designed website that accurately represented XYZ Company's brand and effectively met the needs of their target audience.

The results were rocket-ish

Based on the research, we created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.

Design

With the wireframes as a guide, we got to work on the design of the website.

We kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

We also incorporated the company's branding to give the website a cohesive look and feel.

+5%
conversion rate
-10%
dropout rate
Mammoth Biosciences
Mammoth Biosciences is pioneering CRISPR technology. With a distinguished team full of deep technical expertise, including CRISPR co-inventor and Nobel Laureate Dr. Jennifer Doudna, Mammoth is working to permanently cure genetic diseases with one-time in vivo delivery of CRISPR therapeutics. While legacy CRISPR systems exceed payload restrictions, Mammoth Biosciences is creating proprietary next-generation CRISPR systems, which are smaller, have a higher fidelity, greater multiplexing potential, and can enable genome editing results that might not be possible with other Cas systems. Mammoth Biosciences has made significant progress in commercializing its CRISPR platform, including two therapeutic partnerships with major pharma players Bayer and Vertex totaling over 1.6 billion in potential revenue for the Company.
Einride
Einride is the world's first autonomous fully electric freight transportation (AET) solution with commercial operations since April 2018. They are disrupting the supply chain and logistics for multinational corporations in the U.S. and Europe.
AiFi
AiFi has invented a proprietary multimodal platform (leveraging computer vision, artificial intelligence, smart sensors, and edge computing) to provide customers and retailers with an autonomous retail experience. AiFi’s automated retail-as-a-service platform is integrated into the existing retail infrastructure.
InnerPlant
InnerPlant is an advanced sensor seed AgTech platform on a mission to transform farming by enabling crops to communicate with growers, creating a more resilient and sustainable farming system. The Company is creating crops that communicate via signaling through fluorescent proteins produced in their leaves to warn farmers of stress caused by fungi, drought, pests, diseases, and nutrient deficiencies. These signaling proteins convert plants into living sensors that provide early signals for various forms of distress experienced by crops.
Gameto
Gameto is a biotechnology company using novel cellular reprogramming technology to solve the problem of accelerated ovarian aging to change the trajectory of women's health and longevity, improving women’s life quality and equality, to empower all the women in the world.
One Health
One Health is bringing individualized precision medicine to canine cancer patients, improving care while generating the world’s largest real-world evidence database for canine cancer genomics and unlocking new translational medicine opportunities for human oncology research and development.
Air Protein
Air Protein is a modern meat-analogue company creating air-based meat and protein-enriched food from a closed loop carbon transformation process. They are positioned to be the most delicious, nutritious, cost effective and sustainable meat alternative with a go to market strategy focused first on chicken, followed by seafood, beef and other products.
Ashvattha
Ashvattha Therapeutics is creating products that selectively target and treat human diseases. Through their patented hydroxyl dendrimer molecules, Ashvattha can target inflammation-causing macrophages without harming the surrounding cells, leading to greater efficacy than traditional free drug applications.
Biobot Analytics
Biobot Analytics is a market-leading wastewater epidemiology platform providing municipality, community, and building-level health data analytics across COVID-19, influenza, opioids and more.
Openwater
Openwater has developed a low-cost, LiDar-based internal body imaging device with the potential to fundamentally change medicine. At the forefront of medical innovation, Openwater's revolutionary new medical imaging modality uses proprietary opto-electronics, holographic systems and novel lasers, rivaling current medical imaging scanners and standard of care at significantly lower costs. Openwater's unique approach to measuring blood flow allows for a wide range of medical applications.
Helaina
Helaina is a food science company defining a new category of consumer immunology by engineering and fermenting yeast to grow human milk proteins bringing the immune-benefits of mothers milk to consumer products, starting with infant formula.
Ketos
KETOS has built a proprietary, first-to-market automated water testing platform that combines an all-in-one, multi-parameter hardware device with an advanced analytics platform capable of measuring quality, quantity and flow of water across industries.
Aclima
Aclima aims to be the first company to provide a cheaper, faster and better way to monitor air quality at the urban scale using its high-resolution data to help governments, cities, enterprises and citizens drive action. Aclima’s proprietary technology is validated by the EPA as meeting scientific measurement standards, and is able to measure all core greenhouse gases and a suite of other air pollutants at a 100-1000X cost reduction from traditional approaches.
Arix Technologies
Arix Technologies is revolutionizing industrial corrosion management for safety and sustainability with a proprietary robotic inspection solution paired with a robust data analytics platform, paving the way for next generation 'smart industry' and a more sustainable future.

Webflow Development

With the design complete, I moved on to development using Webflow. This allowed us to create a responsive website that looks and functions great on all devices. We also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.

Final

The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users.

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Green Wave Capital

Nam adipiscing. Fusce fermentum odio nec arcu. Curabitur ullamcorper ultricies nisi. Sed magna purus, fermentum eu. Etiam imperdiet imperdiet orci. Sed hendrerit.
Closed
Adidas
Fully Invested

UX Design
UI Design
Webflow

Investment Period
Portfolio  
August 2023

The results were rocket-ish

Based on the research, we created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.

Design

With the wireframes as a guide, we got to work on the design of the website.

We kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.

We also incorporated the company's branding to give the website a cohesive look and feel.

+5%
conversion rate
-10%
dropout rate
Mammoth Biosciences
Mammoth Biosciences is pioneering CRISPR technology. With a distinguished team full of deep technical expertise, including CRISPR co-inventor and Nobel Laureate Dr. Jennifer Doudna, Mammoth is working to permanently cure genetic diseases with one-time in vivo delivery of CRISPR therapeutics. While legacy CRISPR systems exceed payload restrictions, Mammoth Biosciences is creating proprietary next-generation CRISPR systems, which are smaller, have a higher fidelity, greater multiplexing potential, and can enable genome editing results that might not be possible with other Cas systems. Mammoth Biosciences has made significant progress in commercializing its CRISPR platform, including two therapeutic partnerships with major pharma players Bayer and Vertex totaling over 1.6 billion in potential revenue for the Company.
Einride
Einride is the world's first autonomous fully electric freight transportation (AET) solution with commercial operations since April 2018. They are disrupting the supply chain and logistics for multinational corporations in the U.S. and Europe.
AiFi
AiFi has invented a proprietary multimodal platform (leveraging computer vision, artificial intelligence, smart sensors, and edge computing) to provide customers and retailers with an autonomous retail experience. AiFi’s automated retail-as-a-service platform is integrated into the existing retail infrastructure.
InnerPlant
InnerPlant is an advanced sensor seed AgTech platform on a mission to transform farming by enabling crops to communicate with growers, creating a more resilient and sustainable farming system. The Company is creating crops that communicate via signaling through fluorescent proteins produced in their leaves to warn farmers of stress caused by fungi, drought, pests, diseases, and nutrient deficiencies. These signaling proteins convert plants into living sensors that provide early signals for various forms of distress experienced by crops.
Gameto
Gameto is a biotechnology company using novel cellular reprogramming technology to solve the problem of accelerated ovarian aging to change the trajectory of women's health and longevity, improving women’s life quality and equality, to empower all the women in the world.
One Health
One Health is bringing individualized precision medicine to canine cancer patients, improving care while generating the world’s largest real-world evidence database for canine cancer genomics and unlocking new translational medicine opportunities for human oncology research and development.
Air Protein
Air Protein is a modern meat-analogue company creating air-based meat and protein-enriched food from a closed loop carbon transformation process. They are positioned to be the most delicious, nutritious, cost effective and sustainable meat alternative with a go to market strategy focused first on chicken, followed by seafood, beef and other products.
Ashvattha
Ashvattha Therapeutics is creating products that selectively target and treat human diseases. Through their patented hydroxyl dendrimer molecules, Ashvattha can target inflammation-causing macrophages without harming the surrounding cells, leading to greater efficacy than traditional free drug applications.
Biobot Analytics
Biobot Analytics is a market-leading wastewater epidemiology platform providing municipality, community, and building-level health data analytics across COVID-19, influenza, opioids and more.
Openwater
Openwater has developed a low-cost, LiDar-based internal body imaging device with the potential to fundamentally change medicine. At the forefront of medical innovation, Openwater's revolutionary new medical imaging modality uses proprietary opto-electronics, holographic systems and novel lasers, rivaling current medical imaging scanners and standard of care at significantly lower costs. Openwater's unique approach to measuring blood flow allows for a wide range of medical applications.
Helaina
Helaina is a food science company defining a new category of consumer immunology by engineering and fermenting yeast to grow human milk proteins bringing the immune-benefits of mothers milk to consumer products, starting with infant formula.
Ketos
KETOS has built a proprietary, first-to-market automated water testing platform that combines an all-in-one, multi-parameter hardware device with an advanced analytics platform capable of measuring quality, quantity and flow of water across industries.
Aclima
Aclima aims to be the first company to provide a cheaper, faster and better way to monitor air quality at the urban scale using its high-resolution data to help governments, cities, enterprises and citizens drive action. Aclima’s proprietary technology is validated by the EPA as meeting scientific measurement standards, and is able to measure all core greenhouse gases and a suite of other air pollutants at a 100-1000X cost reduction from traditional approaches.
Arix Technologies
Arix Technologies is revolutionizing industrial corrosion management for safety and sustainability with a proprietary robotic inspection solution paired with a robust data analytics platform, paving the way for next generation 'smart industry' and a more sustainable future.

Webflow Development

With the design complete, I moved on to development using Webflow. This allowed us to create a responsive website that looks and functions great on all devices. We also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.

Final

The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users.