Plum Alley is dedicated to advancing women entrepreneurs and gender balanced teams. Over the last four years we have held true to our focus as we have built an authentic and trusted brand.

Women entrepreneurs as a group do not receive adequate funding because of the dynamics and construction of how capital is allocated. To achieve the future we want and economic prosperity, we need to change this. Women entrepreneurs are often under the radar and not recognized for the innovations and ground breaking companies they are founding and building. We meet these founders and learn about their companies every day. The data on the performance of early stage companies with gender diversity in the founding team is just now being tracked. Early studies have shown women entrepreneurs are outperforming all male teams on financial returns, not to mention the innovations in culture, values and new business models they are contributing to society.

In 2015, Deborah Jackson and Andrea Turner Moffitt teamed up to co-found Plum Alley Investments. We believe that the best companies and products are created when the perspectives and skills of both women and men are brought to bear. Our economy, innovation and families benefit when our entire population is called on to contribute and offer their talents.

In addition to increasing access to capital for female-founded and gender diverse teams, Plum Alley is equally committed to building an inclusive ecosystem of investors and influencers who are shaping the future through the ways they direct their capital. Women historically have been less engaged as investors, yet they control $11.2 trillion of US investable assets, as cited in Turner Moffitt’s recent global study and book “Harness the Power of the Purse: Winning Women Investors.” A key conclusion of this research is that women want to invest in new ways that align meaning and purpose and offer both financial and personal returns. Plum Alley Investments was designed to do just that, offering women and men unique experiences, access, knowledge and community to fully participate as investors.

Deborah Jackson
  • 20+ years raising capital for entities including healthcare  technology; past experience includes Goldman Sachs,  Shattuck Hammond Partners
  • Early stage investor in companies in consumer internet, cloud  software, mobile, and medical, including one IPO
  • Co-Founder/Advisor, WIM Accelerator to build mobile tech
  • Columbia University Committee Advisor to President on  entrepreneurship
  • Hosted hackathon w/ 18 women developers who built an  anti-sex trafficking game; covered by Fast Company
  • Awards & Recognition: TechCrunch 40 Over 40, Forbes  “Women Changing the World” (VC/Enrepreneurs), Fast  Company “League of Extraordinary Women,” Bpeace  Economic Impact Award
  • Start-up Competition Judge: Harvard Busines School New  Venture Competition, Technovation, Startup Weekend
  • Featured Speaker: CNBC, Family Office Association, HBS,  The Atlantic Conference, Columbia University, UPenn
Andrea Turner Moffitt
  • 10+ years experience on Wall Street structuring equity &  debt financing for private and public companies; past  experience includes Citibank and Robertson Stephens
  • Former hedge analyst and early stage investor
  • Author, Harness the Power of the Purse: Winning Women  Investors (2015, Rare Bird Books)
  • Expert on women investors nationally & globally; strategic  advisor to numerous wealth management firms
  • Founder and CEO, Wealthrive to advance women investors
  • Advisor, Columbia Business School Entrepreneur; Senior  Advisor, Center for Talent Innovation; Term Member, Council  on Foreign Relations
  • Featured Speaker: CNBC Power Pitch, Investment News, CFA  Institute, Securities Industry Institute, IICF, High Water Women,  Women in Insurance, Goldman Sachs, Morgan Stanley,  Deutsche Bank, Charles Schwab, Fidelity, UBS
What we offer to our members does not exist in the market today. It requires an intersection of many rare qualifiers, all of which we have.
Deal Flow
Access to the right relationships and early stage companies
Structuring Expertise
Expertise in crafting financial opportunities that meet emerging demand
Women As Investors
Keen awareness of what women want to achieve with their wealth
Values Driven
We believe investors make the best decisions when investments are transparent and understandable