Plum Alley is dedicated to advancing women entrepreneurs and gender balanced teams. Over the last four years we have held true to our focus as we have built an authentic and trusted brand.
Women entrepreneurs as a group do not receive adequate funding because of the dynamics and construction of how capital is allocated. To achieve the future we want and economic prosperity, we need to change this. Women entrepreneurs are often under the radar and not recognized for the innovations and ground breaking companies they are founding and building. We meet these founders and learn about their companies every day. The data on the performance of early stage companies with gender diversity in the founding team is just now being tracked. Early studies have shown women entrepreneurs are outperforming all male teams on financial returns, not to mention the innovations in culture, values and new business models they are contributing to society.
In 2015, Deborah Jackson and Andrea Turner Moffitt teamed up to co-found Plum Alley Investments. We believe that the best companies and products are created when the perspectives and skills of both women and men are brought to bear. Our economy, innovation and families benefit when our entire population is called on to contribute and offer their talents.
In addition to increasing access to capital for female-founded and gender diverse teams, Plum Alley is equally committed to building an inclusive ecosystem of investors and influencers who are shaping the future through the ways they direct their capital. Women historically have been less engaged as investors, yet they control $11.2 trillion of US investable assets, as cited in Turner Moffitt’s recent global study and book “Harness the Power of the Purse: Winning Women Investors.” A key conclusion of this research is that women want to invest in new ways that align meaning and purpose and offer both financial and personal returns. Plum Alley Investments was designed to do just that, offering women and men unique experiences, access, knowledge and community to fully participate as investors.