"We believe that investing is a powerful tool for change."
Launched in 2015 by Deborah Jackson and Andrea Turner Moffitt, Plum Alley Investments is dedicated to advancing the human experience by investing in the women entrepreneurs and gender balanced teams.
And in a territory occupied by many players, Plum Alley has built an inclusive ecosystem of investors and influencers who are shaping the future through the ways they direct their capital.
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We have designed a revolutionary new model that creates opportunity, provides access and breaks down silos so that individuals, especially women, can invest in the most forward-looking companies, participate in the wealth creation generated in the private markets and assume a meaningful role in funding innovation and the companies those individuals want to see in the future.
We do this by providing a more diverse, inclusive system that engages, educates and empowers investors that might otherwise be excluded from this asset class.
Deborah started her career on Wall Street in the early 1980's at Goldman Sachs and spent 20+ years raising capital for public and private companies and entities including healthcare technology. After retiring from Wall Street, she became an early stage investor investing in women entrepreneurs in consumer internet, cloud software, mobile, medical, among other industries. With a desire to have an even bigger impact, Deborah founded Plum Alley with the mission to advance the economics of women entrepreneurs and gender diverse teams. Deborah’s additional experience includes:
  • Co-Founder/Advisor, WIM Accelerator to build mobile tech
  • Columbia University Committee Advisor to President on entrepreneurship
  • Hosted hackathon w/ 18 women developers who built an anti-sex trafficking game; covered by Fast Company
  • Awards & Recognition: TechCrunch 40 Over 40, Forbes “Women Changing the World” (VC/Enrepreneurs),  Fast Company “League of Extraordinary Women,” Bpeace Economic Impact Award
  • Start-up Competition Judge: Harvard Business School New Venture Competition, Technovation,  Startup Weekend
  • Featured Speaker: CNBC, Family Office Association, HBS, The Atlantic Conference,  Columbia University, UPenn
With over 10+ years of experience on Wall Street structuring equity and debt financing for private and public companies including Citibank and Robertson Stephens, Andrea spent 2+ years conducting a global study on women investors. She witnessed first-hand the growing demand among women (and men) to invest more capital into private companies, particularly innovative and purpose-driven companies founded by gender-diverse teams. This research led to her to author Harness the Power of the Purse: Winning Women Investors (2015, Rare Bird Books). Andrea’s additional experience includes:
  • Former hedge analyst and early stage investor
  • Expert on women investors nationally & globally; strategic advisor to numerous wealth management firms
  • Founder and CEO, Wealthrive to advance women investors
  • Advisor, Columbia Business School Entrepreneur; Senior Advisor, Center for Talent Innovation; Term Member,  Council on Foreign Relations
  • Featured Speaker: CNBC Power Pitch, Investment News, CFA Institute, Securities Industry Institute, IICF, High  Water Women, Women in Insurance, Goldman Sachs, Morgan Stanley, Deutsche Bank, Charles Schwab,  Fidelity, UBS
What we offer to our members does not exist in the market today. It requires an intersection of many rare qualifiers, all of which we have.
Access to the right relationships and early stage companies
Expertise in crafting financial opportunities that meet emerging demand
Keen awareness of what women want to achieve with their wealth
We believe investors make the best decisions when investments are transparent and understandable